Jessica Rivera joined SoundCloud as its Global SVP and General Manager, while Maurice Slade was named Head of Marketing at the company.
The two hires will work on SoundCloud’s efforts to strengthen the company’s Artist Partnerships offerings, providing solutions designed to “help both emerging and established artists navigate the industry at every stage of their career. travel ”, the company said.
Both will report directly to SoundCloud President Eliah Seton, who took office in April 2021.
Rivera joined SoundCloud from Nas co-founded music company Mass Appeal, where he served as General Manager for just over a year since joining the company in June 2021.
Prior to that, he served as Head of Artist Relations for YouTube’s West Coast territory, where he managed streaming content and marketing campaigns and secured exclusive partnerships.
Rivera also spent more than a decade at Universal, where he oversaw East Coast for Universal Music Publishing and signed artists/songwriters Imagine Dragons, Take A DayTrip and Alex Da Kid.
He also signed with Rihanna during her time at EMI Publishing, prior to stints at Def Jam and Bad Boy Records.
Meanwhile, Slade came from Epic Records as SVP of Marketing, where he played a key role in the marketing and branding of artists such as Travis Scott and 21 Savage, SoundCloud said.
Prior to his time at Epic, Slade was the Senior Director of Marketing and Strategy at Jay-Z’s entertainment company Roc Nation.
In 2010, he founded entertainment brand Grits & Biscuits, which “celebrates the southern experience through urban music, cultural connections, and nightlife moves in a down home environment,” SoundCloud said.
“We are proud to welcome Jessica and Maurice into the SoundCloud family.”
Eliah Seton |
Eliah Seton, said: “We are proud to welcome Jessica and Maurice to the SoundCloud family to lead our collaboration efforts more closely with artists at the highest level.
“Each of them carries a great reputation as two of the most well -connected and well -respected creative leaders in music.
“As we strive to provide a solution for artists at every stage of their careers, we have leadership with Jessica and Maurice that will make SoundCloud a more attractive home for artists.”
“This is an inspiring time to join SoundCloud as the team accelerates the business of the company’s revolutionary artist partnership.”
Maurice Slade
Slade added: “It’s an exciting time to join SoundCloud as the team accelerates the company’s revolutionary artist partnership business.
“It allows us to provide invaluable opportunity to artists by developing custom and on-scale marketing and monetization tools, and our goal is to continue building on these resources to support the greatest number of artists. as possible.”
“I’m excited to join a company dedicated to evolving artist solutions and services.”
Jessica Rivera
Jessica Rivera, added: “Navigating the music industry can be a complex and nuanced process for artists, and SoundCloud is helping to change that by offering artist partnerships.
“I’m excited to join a company dedicated to innovating artist solutions and services while leading the next generation of artists to a more equitable future.”
Rivera and Slade have joined several recent executive hires at SoundCloud.
On June 15, former Twitch Head of Music Tracy Chan left the video streaming platform to join SoundCloud as its Creator’s Senior Vice President.
At the time, Eliah Seton called Chan’s appointment “a change in the game [the] SoundCloud leadership team ”.
On June 6, Jennifer Caserta was named SoundCloud’s Head of People, with the role of promoting the strategic skills of the people in the company and managing employee branding for SoundCloud’s global team.Worldwide Music Business
