Tequila fans are invited to the “Visions of Agave” art experience that celebrates the origins of tequila, with a chance to win a trip to Mexico
CHICAGO, July 14, 2022 / PRNewswire/ – As a tribute to National Tequila Day, Hornitos® Tequila has partnered with street artist and muralist, MADSTEEZ, to deliver the agave field of Mexico sa New York City in a tequila-themed immersive art experience titled “Visions of Agave”.
Inspiration of his time spent on JaliscoMADSTEEZ – a disrupter in the art world – partnered with Hornitos to create “Visions of Agave” as a way of capturing the bold vitality and rich heritage of the Tequila region in Mexico. Designed with her own unique perspective, Madsteez looks to encapsulate the magical spirit of agave fields and toggle an accessible, memorable exhibit for those who can’t visit in person.
“Walking through the colorful agave field at both sunrise and sunset, I was immediately inspired by the Jimadores and their crafts of harvesting the agave plants-an artform that has been passed down through many generations,” MADSTEEZ said. “In“ Visions of Agave, ”I want to recreate this beautiful scene with my own photo and color palette and allow others to“ see ”the scene and experience the agave fields directly while still in the middle of nowhere. Manhattan. “
For one day only Thursday, July 21invites consumers to visit Studio 525 in in Manhattan Chelsea neighborhood where they are visually taken Tequila, Mexico. Attending guests will learn about the people and elements that must all work in harmony to create the spirit that bears the name of its region. Tequila fans will also have the opportunity to sample custom cocktails and enter the site for a chance to win a trip Mexico to experience the agave field and birthplace of Hornitos.1 To attend, RSVP to the invitation-only event HERE. Must be 21 or older to attend.
Fans 21 years of age or older living outside of New York the venue can also be entered digitally for the chance to win a trip to Mexico.2 Both onsite and nationwide winners will receive a three day, two night ride for them and one guest (must be 21 years of age or older) to Tequila, Mexico where they will experience a private tour of the agave fields. National online sweep to open Thursday, July 14 and close on National Tequila Day, Sunday, July 24. Winners will be selected and announced during the week of July 25. To enter and see the full rules and regulations, please visit the entry page and enter the keyword TEQUILADAY for your chance to win.
“As a leading brand in the tequila space, we celebrate the holiday by paying tribute to the place where it all begins,” said Jessica Hochberg, Global Brand Director of Hornitos. “Hornitos was founded with a borderline -driving spirit that drives our commitment to the craft of tequila and our mission to promote others beyond the limits in their own industries. MADSTEEZ’s passion and vision is the perfect fit to bring. this celebration of tequila and creativity in life. ”
To learn more about Hornitos Tequila and its tradition breaking the brand’s history, visit www.hornitostequila.com or follow with Hornitos Tequila at Instagram, Twitter at Facebook.
About MADSTEEZ
Born blind in his left eye and given three first names, actor Mark Paul Deren, (aka MADSTEEZ) is a human color wheel that spins in super driving. Currently based on Brooklyn, New Yorkhis doodles and larger-than-life pop-soaked paintings, portraits and multi-layered, massive-scale murals have given him worldwide appreciation by turning blank canvases into an acidic journey cosmic explosions.
MADSTEEZ’s eclectic personality breathes into every colorful piece she has mastered. He is known for his vivid, large-scale, multi-layered paintings, in which bizarre and familiar figures are incorporated into abstract landscapes.
About Hornitos® Tequila
Hornitos® Tequila has a history of breaking with tradition dating back to 1950 when it was founded Don Francisco launched the brand in honor of Mexican Independence Day. The Hornitos family of tequilas maintains to Don Francisco legacy living, using the same high standards to cultivate the best and most delicious agave, shaping them into premium tequilas that everyone can enjoy. Hornitos inspires its fans to use the same boundary-pushing mindset through its “A Shot Worth Taking” campaign that highlights the extraordinary things that can happen when people are willing to take risks. Since “A Shot Worth Taking” began in 2017, the Hornitos have empowered fans to take their shot and provided funds and opportunities to accomplish their aspirations.
Hornitos ’portfolio of premium tequilas includes Hornitos® Plata Tequila, Hornitos® Reposado Tequila, Hornitos® Añejo Tequila, Hornitos® Cristalino Tequila, Hornitos® Black Barrel Tequila as well as the recently launched Hornitos® Tequila Seltzer -which is in Lime, Mango and now Pineapple-ready-to-serve Hornitos® Ranch Water and a line of ready-to-serve premixed margaritas-available in Lime, Hibiscus, Strawberry Tamarind and Pineapple Poblano.
About Beam Suntory
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe are calling for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands and Courvoisier® cognac, as well as world -renowned premium brands including the Basil Hayden®, Knob Creek®, and Legent ™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki ™ Japanese whiskey; Teacher’s, Laphroaig® and Bowmore® Scotch whiskey; Canadian Club® whiskey; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku ™ gin; at On The Rocks Premium Cocktails.
Beam Suntory was created in 2014 by bringing together the world leader in bourbon and the pioneer in Japanese whiskey to form a new company with a deep heritage, passion for quality, innovative spirit and Growing for Good vision, which now includes the transformative sustainability strategy, Positive Proof. Headquartered in Chicago, IllinoisBeam Suntory is a subsidiary of Suntory Holdings Limited of Afternoon. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
1 NO NEED TO BUY. Must be 21 years of age or older and a legal resident of 50 US/DC to enter. Sweepstakes Start Date: 7/21/22 @12: 00PM EST. Sweepstakes End Date: 7/24/22 @11: 59PM EST. Sweepstakes Draw Date: 7/25/22. Limit (1) one entry per person per day. One winner selects the prize winners will receive experience at Hornitos Distillery, ARV: $ 4,330. Each Prize winner will receive 3 days, 2 nights travel for the winner and one (1) guest (each must be 21 years of age or older) to Tequila, Mexico. The trip includes round-trip coach class airfare for each winner and guest from the main commercial airport closest to the winner’s residence in Guadalajara, Mexicoone (1) double-occupancy hotel room for 2 nights, including ground transport between the airport and hotel and distillery tour, two (2) distillery tour tickets, and $ 250 (for the winner only). To enter (1) visit www.BeamSweeps.com and (2) submit a registration form with the Keyword VISIONSOFAGAVE. All entries must be submitted by 7/24/22 @11: 59PM EST. See the Official Rules at www.BeamSweeps.com. To view our Privacy Policy, visit https://www.beamsuntory.com/en/privacy-policy. Void where prohibited.
2 NO NEED TO BUY. Must be 21 years of age or older and a legal resident of 50 US/DC to enter. Sweepstakes Start Date: 7/14/22 @12: 00PM EST. Sweepstakes End Date: 7/24/22 @11: 59PM EST. Sweepstakes Draw Date: 7/25/22. Limit (1) one entry per person per day. One winner selects the prize winners will receive experience at Hornitos Distillery, ARV: $ 4,330. Each Prize winner will receive 3 days, 2 nights travel for the winner and one (1) guest (each must be 21 years of age or older) to Tequila, Mexico. The trip includes round-trip coach class airfare for each winner and guest from the main commercial airport closest to the winner’s residence in Guadalajara, Mexicoone (1) double-occupancy hotel room for 2 nights, including ground transport between the airport and hotel and distillery tour, two (2) distillery tour tickets, and $ 250 (for the winner only). To enter (1) visit www.BeamSweeps.com and (2) submit a registration form with the Keyword TEQUILADAY. All entries must be submitted by 7/24/22 @11: 59PM EST. See the Official Rules at www.BeamSweeps.com. To view our Privacy Policy, visit https://www.beamsuntory.com/en/privacy-policy. Void where prohibited.
Drink accordingly. Hornitos® Tequila, 40% alc./vol. © 2022 Sauza Tequila Import Company, Chicago, IL
SOURCE Hornitos Tequila
